Revitalization of a classic

A culinary journey around the world brings to life the speed, sustainability, and versatility of our classic product. Gone are the days when the DUROMATIC® pressure cooker was only used for grandma's potatoes.

A campaign that shows how fresh and exciting pressure cooking can be.

Project details

Challenge

Our classic DUROMATIC® pressure cooker struggled with a dusty image and a relevance problem for younger generations. It was particularly known for its quality and for being a favorite cooking tool of older generations.

Solution

For the product's 75th anniversary, we focused not on the anniversary itself, but on the product and its core benefits: «Fast, healthy, and versatile». Based on these benefits, we created a culinary world tour story entitled «A Swiss on a journey».

[ Concept | Design templates | Key visual | Implementation support ]