Redesign for the sake of the environment
An important aspect of the claim “We believe in generations” is the aspect of responsibility for the environment for future generations. The optimization of this packaging exemplifies this brand promise.
71% less plastic! In addition, it is lighter, takes up less space, and offers a better product experience.
PLASTIC
SIZE
WEIGHT
Challenge
Outdated packaging that uses excessive amounts of plastic and adhesive contradicts the brand. Sustainability communication is undermined by non-ecological packaging.
Solution
Fundamental search for innovative packaging solutions that avoid the use of plastics, film laminations, and adhesives as much as possible, while using less material, space, and weight. This packaging demonstrates one of the most successful optimizations with reductions in all areas and additional improvement of the product experience.
[ Concept | Definition of construction, material, and die cuts | Design | Implementation support | Scaling to other product lines ]