More than just Packaging
As an important part of the Kinderkitchen® world, the packaging supports the characters and stories of the animal products. In addition, the inside of the ecologically designed packaging can be used as coloring sheets.
Adventure fun, and sustainability – more than just packaging.
Challenge
Development of packaging that puts animal products at the center of an experience world. As the first physical contact with the Kinderkitchen world, it is designed to invite children to discover this world with lots of fun and adventure.
Solution
Each packaging shows the product as an animal in the overall world. Whenever possible, the product and the world merge as if they were already there. The inside pages hold a playful surprise with a coloring version of the main visual and a download link to the print@home version.
[ Concept | Design | Art direction | Definition of materials, constructions
and die lines | Implementation support ]