A kids world full of love and fun
A world that playfully tells stories, conveys values, creates dialogue, and is simply fun. There are puzzles to solve, pictures to color, names to vote on, and differences to spot in pictures. This world has plenty to discover for that extra dose of adventure.
A playful approach to cooking – A world for that extra portion adventure.
Challenge
Revival of a line that had been almost completely discontinued. Due to the success of one of the remaining products, a new attempt was made to revive KINDERKITCHEN®. The industrial design department developed new animal products for a relaunch.
Solution
It was immediately clear to me that a children's world with animals belonged on a farm for a traditional Swiss company. The products became characters that tell their own stories in a child-friendly world of experience charged with brand values. A world full of play, fun, and adventure. Children, parents, and grandparents can immerse themselves in this world, discover it, and participate in digital dialogue.
[ Concept & story | Design | Key visual & core messages | Material, format, and application definitions | Implementation support ]
Original version
Two versions of the same illustration were created. This original version matches the key visual illustration.
10 hidden mistakes
To make the visual more fun to use, we have hidden 10 errors in this version. Both versions are available physically in our stores and as print@home PDFs on our website.