When marking becomes complex
The development of globally understandable pictogram and marking systems for print, web, spaces, and products resulted in an extremely exciting complexity. To this end, a corresponding infographic language was created that communicates in a fresh, clear, and intuitive way.
Systems in constant evolution and optimization that are typical for a brand.
Challenge
Various parallel pictogram sets speak different design languages. Infographics focus on numbers and graphs and are not very intuitive. Pictograms are not used from existing sets. The overall picture is inconsistent and outdated.
Solution
Conceptualization of a comprehensive language for all pictogram sets. Design of a pictogram system that builds on existing elements, modernizes, harmonizes, and orchestrates them. Some sets need to be completely replaced, while others only need to be adapted. Infographics are defined as part of this CD element group. Guidelines and templates enable efficient implementation support.
[ Concept | Design | Templates | Guidelines | Implementation support ]