Bringing experience worlds to life
Two worlds that could hardly be more different are brought to life in a typical and consistent way through two visual worlds, yet still form a pleasant, emotional unity that shapes the brand. This is important because images take the shortest route from the eye to the heart.
Brand ambassadors that don't need to be translated, because powerful images speak all languages.
Challenge
A general, distant, unemotional, outdated, and inconsistent visual language weakens the perception of the brand. The two focus experience worlds are not taken into account or characterized.
Solution
Definition of image and product photography based on brand values and focus areas. Warmth, saturation, camera angle, image composition, exposure, depth of field, etc. are fixed. Hiring an in-house photographer and setting up an in-house photo studio facilitates consistency and the dialogical evolution of visual language.
[ Concept | Detailed definitions & mood boards | Guidelines | Implementation support | Evolution ]