We believe in generations
A guiding principle whose complexity has an impact both internally and externally, describing the past, the present, and the future. Because we believe in generations, we think in terms of generations, we feel responsible for generations, and we create products that will last for generations.
A claim that sums up the core values in a nutshell.
Challenge
Search for a statement that sums up the focus on sustainability and Kuhn Rikon's further core values. The statement should function as a globally applicable claim and focus not on performance but on the «why» behind Kuhn Rikon.
Solution
Kuhn Rikon's deeply rooted belief in generations led to «WE BELIEVE IN GENERATIONS». This belief unites the goal of creating sustainable products for generations, connecting them, and demonstrating responsibility to future generations.
[ Concept | Definition of use | Art direction | Implementation support ]