Redesign in all areas
In September 2015, my work in Rikon also began with the redesign of Kuhn Rikon's complete corporate design. Over the past 10 years, I have had the opportunity to shape the company's visual identity.
Kuhn Rikon makes cooking an event because it thinks and believes in generations.
Challenge
The time without an internal CD/CI professional had left its traces. A heterogeneous collection of CD elements, fonts, colors, pictograms, and logo versions without any real guidelines.
Solution
Evaluation and structuring of all existing CD/CI elements. Additional application for a professional but also more emotional appearance that has an internal and external impact. Creation of guidelines, info sheets, and implementation of training courses.
[ Concept | Roadmap | Definition of applications, format, and material standards | Design | Key visuals | Templates & guidelines | Implementation and evolution support | Global adaptations ]