A loveable fireball
With fun and energy, an action-packed character makes advertising messages appealing and wins the battle for attention. A face you won't forget anytime soon.
Not pretty but rare – A fire monster for all occasions.
Challenge
Offer campaigns that are relatively disconnected from the brand, with an inconsistent or unrecognizable structure, style, or language. In the battle for attention, some wording is used that does not fit the brand.
Solution
An AI-generated monster becomes the appealing and memorable face of important campaigns and is adapted to the respective topic using AI. The fireball refers to the flame or energy used in cooking. Enriched with bold, character-consistent statements, mundane advertising messages become not only visible but also appealing and distinctive.
[ Concept | Layout standards | Text | Art direction ]