One visual for two worlds
When products and brands are combined into a visual, value and diversity can be experienced. Continuously maintained and adapted to channels, markets, and formats, the result is a highly flexible system for making a brand recognizable.
With courage for consistency, an element of recognition was created that is constantly evolving.
Challenge
Review of the existing corporate key visual and answer to the question of whether to continue with the existing visual, create a new one, or even go without one in the future.
Solution
The «Kuhn Rikon Rainbow» of colorful products was well established and had already been copied in some cases. Continuing with it therefore made sense in order to maintain strong brand recognition. The visual is now divided into our two focus worlds. Product arrangement, background, and decorative elements characterize the worlds. A visual version for each world complements the system.
[ Concept | Roadmap | Design | Deployment definition | Implementation support ]