Lifestyle, infotainment & Produkte
The concept of a magalog combines informative and entertaining topics in a magazine-like format with product presentations, thereby creating added value and relevance. This allows products and brands to be imbued with attitude and expertise.
An authentic, high-quality platform for contemporary Product and brand communication.
Challenge
After decades of traditional catalogs, demand steadily declined and it became clear that the cost-benefit ratio was no longer viable. The search was on for a more efficient, contemporary, and relevant alternative.
Solution
The answer was the Kuhn Rikon Magalog, a magazine that casually weaves a few elements of the catalog and products into the magazine structure and stories. In addition, the new concept allows customers to experience the brand and conveys customer knowledge.
[ Concept | Format, material, and layout standards | Design | Art direction | Implementation support ]