MARKING RESPONSIBILITY
A success story as the basis for an ingredient brand. With sustainable products becoming increasingly relevant, their labeling and communication are coming into focus. Based on the naming of the first product lines made from 100 % recycled aluminum, a labeling system was created for these and all subsequent recycled products.
Do good and mark it with an ingredient brand
Challenge
Sustainably produced products are becoming increasingly important at Kuhn Rikon. Search for a concept for clearly labeling recycled products. The aim is to highlight products made predominantly or entirely from sustainable materials, provide guidance, and thus support purchasing decisions.
Solution
Development of an ingredient brand that marks products made predominantly or entirely from recycled materials. Based on the naming of the successful product lines NEW LIFE and NEW LIFE PRO, the ingredient brand and backstory emerge. The underlying certification criteria are communicated on a central landing page in a way that is understandable for customers, transparent for stakeholders and key accounts.
[ Concept | Definition of materials | Design | Key visuals | Communication and implementation support ]